Advertising strategy is about discovering where your business is relative to its competition, and creating a campaign and marketing focus on where you believe you should be in the minds of your consumers. It’s about assessing and focusing on your mission, discovering your key message and then tearing down the walls to find your creative sweet spot.
Rochester Area Chamber of Commerce - 150th AnniversaryHey! Original Storytelling was honored to be selected by the Rochester Area Chamber of Commerce to produce a special piece for the Chamber’s 150th Anniversary celebration. This piece spans 60 years, from 1956-present. (Post-production on a piece that spans all 150 years is underway.)